Does e-mail run your life?

Why do I love Outlook? Because as a business owner and consultant I get inundated with e-mail and it’s Picture1easy to get a sense of overwhelm. And when that happens you become much less efficient. You get distracted from running your business and making decisions. Outlook, when used properly, can prevent that.


I’ve seen many e-mail horror stories. Inboxes stuffed with hundreds or thousands of unread e-mails. Folder structures that stretch on for page after page. Messages that go missing, presumed deleted only to be found mis-filed months later. One lady I worked with claimed to receive a thousand e-mails a day. How can you cope with that?


You need a system

E-mail is just data and whenever you handle any data you need a system or process to handle that data. A system that ensures you handle that data consistently and promptly. You need a system that automates as much of the data handling as possible. And you need a system that sets aside specific times to manage that data.


Data automation

Picture2Outlook includes a powerful feature that lets you set up rules and alerts that automatically performs tasks for you. I subscribe to a number of blogs and feeds. I don’t need to see any of this stuff urgently so I set up rules to add an appropriate category (we’ll get to categories later) and then move the e-mail straight to an appropriate folder.


I set aside time in my daily/weekly/monthly schedule to review the messages in each of these folders depending on their importance. If I’m directed to the content of a particular message, say for example by a conversation with a client or contact, I know exactly where to find it. In the meantime, these messages are no longer cluttering my inbox.



Managing the inbox

Picture3I use the four D’s process to manage my inbox.

Delete – If I don’t need to see or keep an e-mail I delete it – straight away. If it’s information I may want for later such as a blog subscription I’ll probably already have set up a rule to automatically move it. If it’s regular information you don’t need, unsubscribe or ask to be taken off the distribution list.


Do it – If it is something I need to deal with and it can be handled in less that 5 minutes, I do it – there and then.

Defer it – If it is something I need to deal with but it can’t be handled in less that 5 minutes I defer it by scheduling it in my calendar. The easiest and quickest way to do this is to flag the e-mail and add a reminder. This sets up a task in Outlook.

Delegate – If it’s something that needs to be done, but not by me I delegate it to the most appropriate person. I will either forward the e-mail if that person was not included in the distribution or I’ll reply to the e-mail but replace the To: with who I am delegating to. I’ll probably also add a reminder so that I follow up and ensure the task is completed.



Now for each of the last 3 of the 4 D’s I also do something else. As I read each e-mail to decide which D to apply, I also add one or more categories to the e-mail. The categories I use vary depending on what is going on at any particular time but could include:

Client name

Project name

My team

Admin groupings such as marketing, training travel & expenses, recruitment etc.


These categories make it much easier to find e-mails. If you stick to using just the folder structure you’ll find yourself debating which folder to put some items in because it could easily go in several. It then becomes much harder to find later on when you can’t remember which folder you decided to use. I create search folders based on categories for the ones I use most often.


Categories are effectively metadata – data about data – and make searching so much easier. For example you might have had an e-mail from John about his concerns about a marketing piece. Now there are at least three folders that could have been filed in – Johgn, marketing, the product name etc. Also, the product name might not have been in the subject so even a search may not have thrown up the right e-mail. But if you have categorised your e-mails effectively as you processed them you could do a category based search for marketing, for product X and John.


Personal planning

Picture4So far I have focused on using Outlook to handle e-mail and tasks generated off the back of e-mail.   However, I use my Outlook Calendar and Task list as my personal plan. On a daily basis I review my calendar and task list to ensure I have scheduled enough time to do everything that needs to get done. I’ll do this in conjunction with Evernote which I use to track my To Do lists, brining in things form Evernote to my calendar as time permits or urgency demands.


I review my calendar/personal plan on a daily basis, usually towards the end of each day to ensure the next day is properly planned and I can get off to a flying start in the morning. I also make sure I look forwards in my calendar for upcoming meetings and deadlines that I may have to deliver stuff for. It’s no use finding out you have to complete a task tomorrow if there are three days work required to do it!


Outlook enables me to keep my e-mail under control, my schedule organised and my my delegations tracked. For m business I use Microsoft Office 365 which gives me the to track my e-mail and schedule on the move using Outlook Web Access through the cloud.


And that is why I love Outlook. How do you manage you e-mails and calendar? Leave a comment below.

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