In the old days pre-internet and e-mail most marketing was of the blunderbuss type. You aimed your mailshot as best you could then sprayed it out. Advertising was pretty much the same but with better targeting based on the publication’s audience. The nearest to a sniper’s rifle was networking.
The internet and e-mail has enabled us to better target potential customers through list building and using social networks to identify potential targets. But even the list building this enables is still much more buckshot than high velocity round. You are still hoping to ‘interrupt’ your target and entice them to sign up to your list in return for your lead magnet of offer.
Except, that is, for LinkedIn. LinkedIn is the online equivalent of face to face networking. It’s like a high end target acquisition radar enabling you to identify specific opportunities by sector, size, location etc. And through the ability to connect and engage you can take aim with a fantastic degree of accuracy. Honing your technique will improve the frequency of hitting the target bullseye but even just connecting will position you much better for future buying/selling opportunities.
If you’d like some ‘sniper’ training or coaching follow these steps:
Firstly, connect with me. You will immediately increase your second tier connections massively. And once we get to know each other I’d be happy to introduce you to the right people to help you grow your business.
Second – talk to me. Call me on 07768 463833. If I’m not around leave me a message with a couple of times when I can call you back. When I do we can talk about how I can help you set up your target acquisition and engagement system with LinkedIn – The marketing weapon of choice.