LinkedIn reminders – a lead-generation goldmine

Social media platforms by their very nature encourage us to be social. So they prompt us to engage with our connections, friends or followers by sending us little reminders of events – anniversaries, birthdays, what we were doing 2 years ago etc.

Now for most social media networks, these are a prompt to be just social because you don’t talk business on them. Yes, you might send around the odd offer but it’s interrupt marketing.

LinkedIn is a different type of social media. It’s a business networking tool. So whilst LinkedIn reminders are no different, you can use them differently. You’ll get LinkedIn reminders for birthdays, work anniversaries, new jobs and more. But the social element give the perfect lead in to talk business. On LinkedIn people expect you to talk business, while being sociable.

 

Using LinkedIn reminders – a real example

Let me give you an example that happened to me. I got a reminder that it was one of one of my connection’s birthday. I had done some work building a system for their company around 6 years earlier. Here’s the actual conversation from LinkedIn with only the contact and client names changed to protect confidentiality:

 

On 12/29/2015, Allen Ruddock said the following:

Happy Birthday Sally! Hope all is going well for you at XYZ Ltd. Allen

10:45 AM

On 12/29/2015, Sally said the following:

Many thanks Allen Yes all good – how about you? Sally

11:05 AM

On 12/29/2015, Allen Ruddock said the following:

Very good thanks. How is sharepoint holding up for you? Allen

10:14 PM

On 12/30/2015, Sally said the following:

Sharepoint is good, but we are in desperate need of ‘upgrading’ it. If you have any time available to discuss I would very much appreciate it. If I don’t speak to you before happy New Year. Sally

10:05 AM

On 12/30/2015, Allen Ruddock said the following:

Hi Sally, Very happy to come in for a chat about Sharepoint. Are you in the office today/tomorrow with some time for a coffee? Allen

10:16 AM

On 12/30/2015, Sally said the following:

I’m in the office tomorrow until lunchtime so could have a coffee and a chat in the morning if that’s good for you? Thanks Sally

 

From a simple tailored happy birthday message and a willingness tp engage, I reconnected to an old client and generated a new business opportunity. How powerful is that?

LinkedIn reminders provide opportunities like this every single day.

But only if you are connected to your clients and prospects.

But only if you tailor the suggested message. Make it personal.

It didn’t take much – just enough to show I had taken the trouble to engage and not just sent the standard message.

Notice that I wasn’t selling, I was just asking a question. But it opened the door.

 

Missed opportunities

So many people take the lazy option and just click send on the standard message. As a result those messages end up in the trash folder. They get as much attention as it took to send the message. A single click. Delete!

Facebook will tell you it’s your friend’s birthday and invite you to write on their timeline. You have to write something personal. Don’t let the LinkedIn reminders ‘helpful’ message make you lazy. Take the trouble you would on Facebook and make it personal. Make it engaging.

 

Do you want these opportunities?

Spotting and taking opportunities like this is what I work with my clients to achieve.

Having the right profile to get the connections that generate these opportunities is where it all starts.

Why not book a free profile review call and start to uncover your opportunities. Click on the link below.

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