Now most of you will have heard of Sir Isaac Newton and his famous laws of physics. But did you know the first law also applies to business?
Newton’s first law states that every object will remain at rest or in uniform motion in a straight line unless compelled to change its state by the action of an external force. This is normally taken as the definition of inertia.
Now in business terms, the object is your revenue. Your revenue will continue at it’s current pace if everything remains the same.
- The same old marketing driving sales
- The same old prices
- The same old competition
- The same old… you get the picture don’t you? That’s Newton’s law of business!
It’s a bit like tug of war – you trying to pull revenue one way and the market pulling against you.
Except that not everything will stay ‘the same old’. Your competition for example. They’re not standing still. They’re forever dreaming up new ways to entice your customers away, under-cutting your prices, offering tempting bonuses. So to maintain the status quo you need to work harder just to stand still.
But what if you want to grow your business, really taking it to the next level? The ‘same old, same old’ just isn’t going to hack it. To overcome that inertia you need to make a step change. You need to think different, think ‘outside the box’ (I normally hate cliches and business speak, but this one is on the money), because the same old marketing will bring the same old results – at best.
What can I do Allen?
How about using a marketing strategy and system that is freely available, free to use and you probably already have the starting point for. You’ll still need to put in the hard work of implementing the strategy, but because so few businesses are using it, the rewards can be huge.
What is this strategy? LinkedIn. Yes that’s right L-I-N-K-E-D-I-N. With over 18m profiles in the UK alone, the chances are most of your ideal target clients and contacts are on there. With the right profile to attract connections and highly targetable search capabilities LinkedIn can help you pinpoint the people you need to be talking to with laser-like accuracy.
How do I get started?
Firstly, connect with me. You will immediately increase your second tier connections massively. And once we get to know each other I’d be happy to introduce you to the right people to help you grow your business.
Second – talk to me. Call me on 07768 463833. If I’m not around, leave me a message with a couple of times when I can call you back. When I do we can talk about how I can help you overcome the inertia in your business.