Business cards? Who needs them in a digital world? Well anytime you meet someone face to face for the first time, your business cards could be the difference between being remembered and being consigned to the mental trash bin. You only get one chance to make a first impression. Your business cards can determine if all the effort that went into creating that impression is wasted.
Picture the scene:
- You meet an interesting contact – the ideal prospect for your business.
- You explain the benefits your clients get from working with you.
- They seem genuinely interested and ask for your card.
- You pass them your business card, the flimsy freebie card from WhatsItPrint (it even has “Produced by WhatsItPrint – call 0800 xxxx xxxx to get your free cards” printed on the back).
- You go away feeling great about meeting a hot prospect.
- But you never hear from them again.
- They ignore your e-mails and never take your calls.
Sound familiar? Even if you’ve avoided the temptation to try the freebies, do your business cards really help you to stand out from the crowd?
You see, most businesses don’t go the extra mile. They don’t take the trouble to be different. They have the same old ‘me too’ attitude. They cut corners to save money – hence the freebie business cards. A few pounds saved in the wrong place can mean thousands of pounds lost where it matters most – the revenue line.
How to be different
The first rule is don’t copy the rest. Somewhere in your desk or a box file you’ll have the collection of business cards you’ve been given over the last few weeks, months or even years.
Have a sift through them. There will be different colours. Slightly different sizes. But despite teh diffeences, they’re all pretty much the same really.
Most will be packed with details – name, address, phone number, website, e-mail address, fax number, twitter handle etc. So much it might be hard to read because they had to use such a small font.
So do any stand out? Do any have a compelling offer? How many tell you what the card giver does for their clients?
I have many different business cards. Some are for different businesses but some are for different aspects of the same business. Here’s some examples:
This is my “standard” project management business card:
It has my picture on the front to remind my contact of our conversation. It has one of my lead magnet offers on the back. In fact I have two different “standard” cards, each with a different lead magnet offer. A clear call to action so I can capture their contact details when they sign up for the offer even if I lose or don’t get their business card. And if they pass on my card, the next person will see the call to action as well.
This is my project management business card to get prospects to think carefully about their project management training needs:
It gives me the equivalent of six standard 1-sided business cards to get my message across. It includes my picture, clear benefits, an offer of a free video series and a testimonial. It’s different. It stands out.
People remember me because of my business cards. They see me looking back at them from the card. They see the offers of free help and in the case of the 3 part card, an independent testimonial recommending what I do. How do your business cards stack up?
More ideas and examples
Need more ideas and examples? The two examples from my project management business show just a few of the ways you can stand out and make a great impression with your business cards. As part of the achieve365 library there’s an implementation plan that goes into detail about the do’s and don’ts of business cards. It also has some more great examples to give you even more ideas to help you stand out.
The achieve365 Library comprises over 50 implementation plans, each one covering a different aspect of building and growing your business. From hiring and firing to all the key aspects of social media. From copywriting to knowing your numbers, no corner of the business is left untouched. To find out more, book a call with me and find out how your business can stand out from the crowd. Click the image below to book that call now!